BBA: Communication and Media Management

BBA: Communication and Media Management

Our Bachelor of Business Administration in Arts, Entertainment, and Media Management with a concentration in Communication and Media Management explores the fact that media is changing daily – and we can help position you for success in a digital content delivered marketplace. You’ll choose a sub-specialization in either music or film to really sharpen your expertise and make you relevant in the industry! Get real-world experiences working with programs across our campus on projects like: the management and deployment of a student run media delivery site, management of the digital delivery and marketing of content developed by the student run record label, and the management and marketing of student produced films.

LIBERAL ARTS CORE REQUIREMENTS: 36 CREDITS

Liberal Arts Core Requirements (16 credits)

  • FRYE 1025 Liberal Arts Seminar (4 credits)
  • ENGL 1050 Writing Roundtable I (4 credits)
  • ENGL 1051 Writing Roundtable II (4 credits)
  • SOYE 2050 Sophomore Roundtable Seminar (4 credits)

Liberal Arts Distributive Core Requirements (12 credits)

Cultural Diversity Course (4 credits)

Ethical Responsibility Course (4 credits)

Options for all courses change on a semester basis – check the Registrar for this semester’s core classes and academic catalog.

BUSINESS CORE COURSES: 44 CREDITS

BBAM 1000 – Introduction to Creative Business (4 credits)

BBAM 1004 – Principles of Macro/Microeconomics (4 credits)

BBAM 2000 – Information Technology for Creative Business (4 credits)

BBAM 2002 – Principles of Accounting (4 credits)

BBAM 2003 – Business Communication: Research, Writing, Speaking (4 credits)

BBAM 2004 – Principles of Management (4 credits)

BBAM 3001 – Legal Environment of Business (4 credits)

BBAM 3002 – Principles of Marketing (4 credits)

BBAM 3003 – Business Statistics (4 credits)

BBAM 3011 – Principles of Finance (4 credits)

BBAM 4004 – Organizational Behavior (4 credits)

CONCENTRATION in MEDIA MANAGEMENT: 24 CREDITS

Choose one of the following two creative industry business courses (based on sub-specialization):

Film 3304 – Business of Film, TV, and Emergent Media (4 credits)

MUSI 4064 – Music Business (4 credits)

BBAM – Online Media Business Strategies (4 credits)

BBAM 3012 – Entrepreneurship (4 credits)

BBAM – Management of Internet Development (4 credits)

Choose one of the following two practicum courses (based on sub-specialization):

BBAM 4911 – Digital Delivery and Marketing of Music: Practicum (4 credits)

BBAM 4912– Digital Delivery and Marketing of Film: Practicum (4 credits)

BBAM 4916 – Media Management Internship (4 credits)

FREE ELECTIVES: 16 CREDITS