BBA: Innovation and Entrepreneurship

BBA: Innovation and Entrepreneurship

Our Bachelor of Business Administration in Arts, Entertainment, and Media Management with a concentration in Innovation and Entrepreneurship focuses on the creative process that builds small business development and ideation. You’ll develop tools to create business opportunities, innovate, and thrive in a rapidly changing marketplace. Get ready to be cutting-edge! You’ll learn how to create business plans for submission to our annual juried competition, and then launch them from within the program.

LIBERAL ARTS CORE REQUIREMENTS: 36 CREDITS

Liberal Arts Core Requirements (16 credits)

  • FRYE 1025 Liberal Arts Seminar (4 credits)
  • ENGL 1050 Writing Roundtable I (4 credits)
  • ENGL 1051 Writing Roundtable II (4 credits)
  • SOYE 2050 Sophomore Roundtable Seminar (4 credits)

Liberal Arts Distributive Core Requirements (12 credits)

Cultural Diversity Course (4 credits)

Ethical Responsibility Course (4 credits)

Options for all courses change on a semester basis – check the Registrar for this semester’s core classes and academic catalog.

BUSINESS CORE COURSES: 44 CREDITS

BBAM 1000 – Introduction to Creative Business (4 credits)

BBAM 1004 – Principles of Macro/Microeconomics (4 credits)

BBAM 2000 – Information Technology for Creative Business (4 credits)

BBAM 2002 – Principles of Accounting (4 credits)

BBAM 2003 – Business Communication: Research, Writing, Speaking (4 credits)

BBAM 2004 – Principles of Management (4 credits)

BBAM 3001 – Legal Environment of Business (4 credits)

BBAM 3002 – Principles of Marketing (4 credits)

BBAM 3003 – Business Statistics (4 credits)

BBAM 3011 – Principles of Finance (4 credits)

BBAM 4004 – Organizational Behavior (4 credits)

CONCENTRATION IN INNOVATION AND ENTREPRENEURSHIP: 24 CREDITS

BBAM 3012 – Entrepreneurship (4 credits)

BBAM 3007 – Entrepreneurial Finance (4 credits)

BBAM 4001 – Innovations in Organizational Leadership (4 credits)

BBAM – Project Management (4 credits)

BBAM – Business Plan Development (4 credits)

BBAM 4914 – Entrepreneurship Practicum (4 credits)

FREE ELECTIVES: 16 CREDITS